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The How to Sell Show with Scott Sylvan Bell
The How to Sell Show is a sales and business strategy podcast hosted by Scott Sylvan Bell, a business growth and exit strategy expert who helps companies increase revenue, build enterprise value, and become more attractive to buyers and investors.
This podcast focuses on how sales systems, communication, and negotiation drive predictable revenue and long-term business value. Each episode explores how selling, customer acquisition, and conversion are not just about closing deals, but about building a scalable, transferable company that can grow and eventually exit at a higher valuation.
Scott Sylvan Bell brings together real-world sales experience, consulting insight, and strategic thinking to show how sales performance impacts business growth, financial stability, and exit readiness. The How to Sell Show connects frontline selling skills to the bigger picture of building a valuable business.
Learn more about Scott Sylvan Bell:
https://scottsylvanbell.com/about
Business Growth Strategy:
https://scottsylvanbell.com/business-growth
Exit Strategy and Enterprise Value:
https://scottsylvanbell.com/exit-strategy
Episodes
Tuesday Oct 11, 2016
Tuesday Oct 11, 2016
Mark SA Smith is a bestselling Author and co writer of Guerrilla Negotiating as well as 11 other books about business. There is a skill of helping businesses find the right customers through research that Mark hasto share that you can benefit from.
2:15 The major reason why CEOs do not fall for persuasion or common sales tactics and how they really hurt you when selling as well as some of the best questions to ask a CEO to gather information before you even try to give a presentation.
7:35 Why you need to use influencer selling in order to get to the real decision maker and why Las Vegas is the only place where an elevator pitch really does work
12:41 The 4 priority questions that must be answered before even trying to sell to executives and how to know how much of a priority the sale is. There is also a built in secret to know if the sale can even be made
15:35 Why an executive needs to know to manage a project you are selling and how to make sure they understand how the project will work with outcomes, deliverables and payback. This story should be framed as a competitive advantage.
21:01 The problem with traditional strategies to get in touch with executives and how a book can help you validate your position,project or product and how to use Linkedin to connect the right way with Executives.
24:30 The important reason why familiarity reduces risk and how trust is an important catalyst of gaining the sale and the one way you can get your foot in the door with Executives
26:35 How to use a sharpie marker unique way with large writing to your advantage to help close your deal using the power of consistency and trust.
A few of the books Mar has written are:
Guerrilla Negotiating:Unconventional Weapons and Tactics to Get What You Want
Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person
Bijaco.com
You can find more content from Scott Sylvan Bell and Dale Bell at Howtosell.live
Twitter:
@scottsbell
Learn about body language and non verbal communication:
http://www.readingbodylanguagenow.com
Watch the body language videos on the YouTube channel:
http://www.youtube.com/user/scottsylvanbell
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