HTSS86 - How to sell even if you are in quarantine on vacation or asleep (Part 3) Scott Sylvan Bell

How to sell even if you are in quarantine, on vacation or asleep – part 3

Paid Traffic is something you can use to help close deals.  You will need to learn how to buy traffic from the vendor of your choice.  All platforms have courses but there is a warning, they teach you enough to get you to spend money. They don’t teach you all of the ways to market, just enough to get you started.

Marketing is math so you have to learn the language of the marketing world. Sometimes you will hear terms and have to google their meaning. If you are just guessing as to what could be spent you will struggle without help.

Why you need to understand the rules

You do have to understand the rules the platforms play by. They don’t want you to cause them problems so they may reject your ad ideas and you have to go back to the drawing board. Sometimes they will offer help and sometimes they will point you to other ideas, concepts or videos.

You can join groups on social media. You will want to read through their questions before you bombard them with your noob question that has been answered 200 times before.

You can go to YouTube and look up how to do things. You can find newer and relevant videos as things change quickly on each platform. You may have to pay for coaching and or training to get some help as well.

The ad spend and content creation

You can spend as little as $1 - $5 per day to get started or so you can get used to the game. Some platforms don’t require landing pages, they have their own now and they are fairly robust.   

You will need some copywriting skills. You can model what others do but don’t directly copy them, that’s illegal. You can go to Google and look up headline swipe files or copywriting swipe files to get some ideas as well.

Your offer will attract a certain type of people,  you are writing the program to attract attention.  You will need to think through your offer. Most people use FREE as their go to and they get the FREE results. You may find the cheap buyers are the wrong buyers in your industry.

Platforms to advertise on:

• Facebook or Instagram
• Google
• YouTube
• And so many other places

How to build momentum with paid traffic

You will need to be on top of getting back to people. Its about the speed of delivering the goods. This can be an download, report, redirect, email, text message or phone call.  People are clicking “Right Now” so they want an answer right now.

You can use a low dollar offer to get people engaged  and then know how to get the buyer to spend more.  

You can buy lists of people and not all of them are quality. This can happen through a list broker. You can specific by demographics and some psychographics. You need to think through where people are that are your buyers. You can get this information through surveys or even asking them when meeting with them.

Your images matter more than you know and you may have to get them approved. Each platform has different rules when it comes to how and why images are used.  

You will get haters for sure. Know this is part of the game you face.

Groups traffic can help

It is possible to build a group. If you udo go this route you will need to add value. You can build the value or the people in the group can. A weak group has zero to no interaction. A good group has participation.  

You do have to have something to offer it can’t just be buy my stuff unless you are Hollywood Famous. Create a quality product to sell to the group and then find another.

Keep people engaged through though provoking interaction and keep the clowns out of the group.

Scott Sylvan Bell

@Scottsbell

#sales #closer #success #Posdcast #Howtosellshow #Sacramento

This episode was recorded in Sacramento California