How To Sell Show

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Sales show interviewing top salespeople, influencers, social media experts, body language experts, marketing experts and a whole bunch of fun

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Saturday Mar 14, 2020

HTSS85 - How to sell even if you are in quarantine on vacation or asleep (Part 2) Scott Sylvan Bell

Saturday Mar 14, 2020

How to sell even if you are in quarantine , on vacation or asleep

If people are put into a situation where the economy shrinks or anything similar it is the people who have prepared that will win in the future. You will have to outwork the competition and there is some silver linings in the storm in the future. Downturns in the economy chase weak players out but what you are left with is the best people to compete against. You have to tilt the odds to your favor and find a better way to compete.

Changes in society and or changes with jobs will come and go. You get to keep the skills you develop forever or even for your next job.

Start with your social media profile

Fill out your profile so that it doesn’t look like you are in high school. Add the jobs you have had and other notable items. Clean up your profile and remove undesirable information. You will want to sanitize your profile because people will look you up for what it coming next.

You will start to build a Dream 100 list. This strategy was taught by Chet Holmes. You literally list out the top 100 people you want to work with or do business with. When you acquire a new client you add someone else to the list.

You are going to leverage your social media account to find clients that are in your top 100 list. This is one of the reasons you want to clean up your social media account. Find the people you want to connect with and start a conversation and make it meaningful. The goal is to get enough traction that you can start a business conversation. You don’t lead of with the business conversation though.

How to leverage online content

You have to get past what others think of you and what you are doing. You must get over your voice and your look on film. Your first one is your worst one is what you are taught. It does take time energy and effort to get used to creating content online.

Create the content on your own time so you know who owns the final content. There may be challenges if you create content in the die of a company.

How to think about content in terms of money

When building online content think in terms of barter or trade. What could you do if you had zero dollars and had to advertise? Would you be able to make a deal happen?

What would you be willing to trade in order to make something happen?

Make a list of what skills you have that you could trade or barter for to get what you need. You may have to do a 3 way deal in order to close some deals to get what you need in order to sell.

Content is really barter for services its your commercial for people to find you. This content is meant to supplement an online sales funnel and marketing measures.

You can break some of it up and work with people on a team. You can trade for work and or services to build out content you don’t know how to use. You can get caught up with making something perfect and this will give you and excuse to not get anything done. For what you need to work on right now done is better than perfect.

Changes in the environment can lead to loss of sales

If you are in quarantine or society close down for a while people will still need to but things. They don’t want to leave the house or they don’t want to be near someone who could be sick.

People are always looking for knowledge. Buyers don’t want to make a bad decision so they want to be certain about what they do.

One of the greatest things is you get to keep your content when you build it on your own time and dime.

Having content makes you an expert and the more you have the better you look. You will want to build up your content arsenal over time. You don’t have to do all of this work in a day.

If you search for excuses you will find them

There are multiple people who add content and explainer videos about any topic. If you don’t know how to do something google it there are 10,000 articles or videos on everything. If you want to see how to do something look up the content on YouTube.

Learn how to search on search engines. Go and look up “sites like __________ or “free __________” or “cheap _________”. When you use the search engine the right way anything you need can be found.

You have to find the time to put content together. If you are at home you have time work during the evenings. You can do quite a bit over a few weekends.

Recycle your content

Keep all your content in one place and then you can recycle it. Here is the path flow you take video and turn it into audio. Once you have the audio you can turn it into text. You are going to have to put in some work, you will need to outwork your competition.

The path for content creation

The content you are going to build starts with easy downloads. You will start here because you now have outlines for everything else you want to create.

10 FAQs
10 SAQs
10 Myths
10 Books
10 things you wish you would have known when you got started
Create a buyers guide – this is a mix of FAQs & SAQs
Create videos that is 2 -5 minutes, these are explainer videos
Podcasts and audio content
Videos – These can be hosted on YouTube and other places

Create video for content

Most of the content you will create will revolve around similar topics. The best place to start is to leverage Facebook live video. You can download the video and then edit it. Once you have the edit done you can upload to YouTube.

You only have so long to hold attention of anyone. Get to the point intro in the first few seconds. My name is ________ and what we will talk about is _________

Sound matters more than you would know. People will put up with bad lighting to an extent but they will not put up with poor sound.

You can shoot explainer videos. You shoot what your idea is so that it can be used on tablets or websites.

You can shoot B roll or extra footage.

Be aware of private property rules and ask for permission to film on private property.

For good light use a cowboy studio. 3 point lighting will make you look like a pro. Use a good looking linen or desk as a backdrop

Be quick and easy about building your content. You need get momentum. If you get stuck on perfection nothing will get done.

Look at the camera when you talk and use bullet points to talk off of.

Keep your bloopers for a reel that can be used later on down the road. You will want to back up all of your content.

Create a podcast about your topic

Say what you need to but watch your language for distribution. You don’t want to create a bad first impression.

Your podcast is not a Pitch fest, you can mention services at the end of the episode.

Common questions and commonly searched terms are a good way to build content.

The sounds in your podcast

Sound quality really matters more than you know for an episode of a podcast. Enunciate your words and make sure to use vocal inflection.

Write a good description for your website. Use the content from your FAQs, SAQs and buyers guide.

You can rip the audio from the video you have crated and piece together a good podcast if you have done things right.

Your RSS feed

An RSS feed is the Really Simple Syndication feed or address for your podcast. Put your RSS feed everywhere that will allow you to. There are multiple directories out there.

Create a YouTube channel

Once you have video you can create a YouTube Channel. This will take some work on your part. You will want to research your key words for the distribution of the content.

Go to google look up your industry and see what key words pop up for you. Make a list of things you can create and repurpose content from.

Create 10 videos and when you upload them use the 3T method – Title – Tags – Thumbnail. Name the videos based upon similar key words. You will need to do the research.

You can turn your podcasts into MP4s and put them up on YouTube. Make sure to check the terms and conditions of what YouTube allows since this changes over time.

Content online

There are multiple places for you to add your content online for people to find. This is not the only list but a place for you to get started. There is paid of software that will release all of your content into most of the platforms. How you move forward with your syndication of your materials is up to you.

Facebook page
Instagram page
Twitter
Snapchat
Your hosted website or created website.

The best tools for content creators

There are places for content creators to get their processes made for free or low cost. Here are just some of the places you could look to build content pieces. If you don’t like the platform or the resources you can go to a search engine and type in “site like _________” and see what 10,000 different places come up for you. Some of these links will take you to apps and some will take you to software.

Grammarly

How to create a .pdf

How to create a buyers guide

How to create a youtube channel

Link shortner

Podcast hosting – free