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The How to Sell Show with Scott Sylvan Bell
The How to Sell Show is a sales and business strategy podcast hosted by Scott Sylvan Bell, a business growth and exit strategy expert who helps companies increase revenue, build enterprise value, and become more attractive to buyers and investors.
This podcast focuses on how sales systems, communication, and negotiation drive predictable revenue and long-term business value. Each episode explores how selling, customer acquisition, and conversion are not just about closing deals, but about building a scalable, transferable company that can grow and eventually exit at a higher valuation.
Scott Sylvan Bell brings together real-world sales experience, consulting insight, and strategic thinking to show how sales performance impacts business growth, financial stability, and exit readiness. The How to Sell Show connects frontline selling skills to the bigger picture of building a valuable business.
Learn more about Scott Sylvan Bell:
https://scottsylvanbell.com/about
Business Growth Strategy:
https://scottsylvanbell.com/business-growth
Exit Strategy and Enterprise Value:
https://scottsylvanbell.com/exit-strategy
Episodes
Thursday Nov 18, 2021
Thursday Nov 18, 2021
Your training is beyond the book
At some point, your skills are only enhanced fractionally from what you read in a book. The saying "Beyond the book" comes from Roland Frasier. Beyond the book means your skills and knowledge will happen in real-time with time, energy, and effort.
Most sales books rehash content
When you look at the books being released lately there isn't much new. If you read 5 - 7 of the top books on sales you will cover most of what you need to know when you put the training into action. There is no substitute for real-life experience. You will want to hear the training or knowledge 2-3 different ways so that you can connect with the strategies.
Sales books are typically the ascension model
Most books are the entry point to live training and were built on the ascension model. This means the books are only the start. The whole goal is to get you to a mastermind or to one to one coaching.
How to get better at sales
You need life action and role-play + sales reps. You will want to look for places you can learn from. Here are a few other things you can do so you can increase your sales skills:
- Interviews of live experts
- Ride alongs
- Role play
- Interview people
- Online reviews
- Drama movies – look for points of high tension
Ways to fail at sales
Procasting and rejection are the two most common reasons why you do not get better at what you do. You have to be willing to work through the rough spots in the sales process.
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