HTSS160 - A simple sales pitch destroys complex ideas - Scott Sylvan Bell

A simple sales pitch will outperform a complex sales presentation 

When you give your sales presentation you will want to remember that persuasion is simplicity. The easier it is to get someone to take an action or to say yes, the faster you can close deals. As you go through the idea of persuasion is simplicity this covers all spectrums of the sales process. You will see from being in sales long enough this is part of:

• The presentation 
• The demonstration 
• Asking for the sale 
• Follow up 
• Sales management
• CRM 

 

Long stories that are cute will destroy your sales process. When you talk too long your buyer will lose interest. There is only so long you can keep someone captivated.  Just like jokes have to have a build up and then resolution so does your sales presentation. The huge item to remember is the juice must be worth the squeeze not just for the buyer but also for yourself. 

How to make your sales presentation more powerful 

If you want to make sure your sales presentation is converting as much as it can then you will want to simplify the conversation. You can talk in sound bites. This means you simplify your answer to 3-5 sentences organized in a way that makes sense.  Talking to fill time is boring and its predictable that you talking in circles.

 

Simple sales presentations with buyers while removing complexity

The more complex your sales presentation is at any step the larger your chance of having struggles. Any any of these steps you can lose out:

• Your introduction
• Questions
• Rapport
• Your presentation – complex distilled
• Your answers
• Your questions
• Follow up 

 

Sales Management and complexity 

Sales ownership and management can casue salespeople to have anxiety and extra stress. The more items piled onto salespeople the more complex the sales process becomes. Here are the most common places where business owners and sales managers create complex selling situaions. 

• Complicated presentation processes
• Complicated sales presentation process
• Complicated CRMs
• These are not just a problem for the buyer you will also crate problems for salespeople
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