HTSS127 - The client break up conversation - Scott Sylvan Bell

You will need to break up with one or more buyers before they break you out of a sale. Rejection is an important lesson in sales, so it's best to get used to saying "no" early on. The sooner you can learn how to break-up with bad clients--the better off your business and finances will be in the long run. Here are some tips for when and why it’s time:

The client wants something that doesn't align with your product offerings - If this happens frequently enough, then improving the line of products you offer may not be worth the hassle of dealing with these types of customers over and over again. It would make sense at that point, if possible, to change what does not work and go with what does.

 

The customer is not willing to negotiate or compromise on their needs - If the buyer wants something that you cannot offer, then there's no point in continuing with a bad client.

There has been a break in communication and they don't seem interested anymore - This one can be tricky as it could just mean they're busy for now. But if this happens over time and your contact gets more distant, this may be an indication of trouble ahead.

If the value proposition isn't worth what you want to charge them for it (i.e., "it doesn't make sense")- It would be better at some point to break off any future business dealings with these types of buyers so both parties save face--and money!

You will reduce the amount of stress you face trying to chase down someone who should have never done business with you in the first place.

- break up with clients before they become a pain or a hassle

- learn how to break up with bad clients, when and why it's time to do so:

Breaking up with a client becomes easier over time. There is a hidden danger. The more you walk away from people the easier it gets. However, the first break up is always tough. It would make sense at that point if possible, to change what does not work and go with what does.

You will start to see how difficult buyers in sales need to have boundaries set.

Setting boundaries in sales is a critical part of the business that ensures these types of buyers don't become too demanding.

The difficult clients are those who will not take no for an answer, have unreasonable expectations or want something you cannot offer--so it's important to either find ways around their needs and wants--or walk away from them all together before they do any more damage to your finances.

It has been estimated by Dr. Bhrett McCabe (founder of BreakupDoctor) that one out of every five jobs lost this year was due to customer churn with difficult buyers! This means we need to be better at setting up boundaries when necessary so bad client breakup does not happen as often.