HTSS124 - Do scripts work in sales - Scott Sylvan Bell

One of the most common questions about selling is around scripts. Salespeople constantly ask do sales scripts work? 

The answer is Yes of course sales scripts work but there are a few challenges you must know about. 

When you become impatient and the conversation feels fake sales scripts fail. Your timing also has to be worked on. If you speed up to the conversation you will struggle with working with your buyer. 

If you have conversations that feel weird you will lose your buyer. 

You do have to take the time to make the script your own and that only happens from repetition. Most salespeople give up and have not been through enough cycles of their process.

One of the ways you can work on your sales presentation and make your script feel better is with the Rootbeer Rapport Trick. You hold a bottle of Rootbeer in your hand as if you were to socialize with a friend. Adopt the feelings and the posture is if you were at happy hour.