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The How to Sell Show with Scott Sylvan Bell
The How to Sell Show is a sales and business strategy podcast hosted by Scott Sylvan Bell, a business growth and exit strategy expert who helps companies increase revenue, build enterprise value, and become more attractive to buyers and investors.
This podcast focuses on how sales systems, communication, and negotiation drive predictable revenue and long-term business value. Each episode explores how selling, customer acquisition, and conversion are not just about closing deals, but about building a scalable, transferable company that can grow and eventually exit at a higher valuation.
Scott Sylvan Bell brings together real-world sales experience, consulting insight, and strategic thinking to show how sales performance impacts business growth, financial stability, and exit readiness. The How to Sell Show connects frontline selling skills to the bigger picture of building a valuable business.
Learn more about Scott Sylvan Bell:
https://scottsylvanbell.com/about
Business Growth Strategy:
https://scottsylvanbell.com/business-growth
Exit Strategy and Enterprise Value:
https://scottsylvanbell.com/exit-strategy
Episodes
Sunday Jun 27, 2021
Sunday Jun 27, 2021
One of the most common questions about selling is around scripts. Salespeople constantly ask do sales scripts work?
The answer is Yes of course sales scripts work but there are a few challenges you must know about.
When you become impatient and the conversation feels fake sales scripts fail. Your timing also has to be worked on. If you speed up to the conversation you will struggle with working with your buyer.
If you have conversations that feel weird you will lose your buyer.
You do have to take the time to make the script your own and that only happens from repetition. Most salespeople give up and have not been through enough cycles of their process.
One of the ways you can work on your sales presentation and make your script feel better is with the Rootbeer Rapport Trick. You hold a bottle of Rootbeer in your hand as if you were to socialize with a friend. Adopt the feelings and the posture is if you were at happy hour.
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